I partner with organizations to turn complex ideas into scalable digital products that drive measurable business impact. With over 15 years of experience in product and business strategy, I help leadership teams identify opportunities, validate markets, and execute growth initiatives with confidence.

My background spans product strategy, go-to-market execution, and international business development. I hold dual Master’s degrees in Business Administration and Marketing from Technische Universität Berlin, alongside a Bachelor’s degree in Chemical Engineering, allowing me to combine analytical rigor with strategic and commercial insight.

I specialize in guiding products across their full lifecycle, from opportunity discovery and validation to launch and continuous optimization. My approach is pragmatic, data-driven, and focused on delivering solutions that are both innovative and commercially sustainable. In addition, I bring over a decade of experience operating across Europe, North America, and the MENA region, leading international sourcing and trade initiatives. This global exposure enables me to support clients in navigating complex markets, building resilient supply chains, and scaling across borders.

Today, I work with organizations seeking clarity, execution excellence, and sustainable growth in an increasingly digital and competitive landscape.