Strategic Global Trade & Market Expansion
Cisco Systems, Inc. is a global technology leader headquartered in San Jose, California. Established in 1984, Cisco has pioneered networking and IT infrastructure solutions, powering connectivity for businesses, governments, and service providers worldwide. Its portfolio spans routing, switching, cybersecurity, cloud services, and collaboration platforms, making it a critical enabler of digital transformation across industries.
As a Business Development Manager, I partnered with Cisco, a global leader in networking and IT infrastructure, to manage the sourcing, import, and export of high-demand networking equipment. This collaboration focused on building resilient supply chains, ensuring regulatory compliance across regions, and expanding Cisco's market presence in the MENA region.
Challenges
Managing high-value, mission-critical Cisco products under strict compliance regulations.
Ensuring on-time delivery despite international trade complexities.
Navigating volatile market conditions while maintaining profitability.
Goals
Build a robust and scalable distribution network for Cisco products.
Secure cost-competitive deals through strategic negotiations.
Strengthen Cisco’s brand penetration in MENA and emerging markets.
My Role
Negotiated multi-year agreements with Cisco’s authorized distributors, reducing procurement costs by up to 12%.
Streamlined import/export processes, cutting delivery times by 20%.
Coordinated logistics across three continents, ensuring regulatory compliance in multiple jurisdictions.
Conducted market analysis to identify growth opportunities in the enterprise and SMB segments.
Impact & Results
Increased Cisco product availability in key growth regions by 30%.
Boosted revenue contribution from Cisco partnerships by 15% YOY.
Minimized compliance-related delays by implementing trade best practices.
Strategic Partnerships | Global Supply Chain Optimization | Regulatory Compliance | IT Infrastructure Procurement | Market Development in MENA