Strategic Global Trade & Market Expansion
Mikrotik is a Latvia-based company recognized worldwide for its high-performance networking hardware and RouterOS software solutions. Established in 1996, Mikrotik serves ISPs, enterprises, and data centers with cost-effective, scalable products such as routers, switches, and wireless systems. Its reputation for reliability and affordability has made it a popular choice in emerging and developed markets.
As a Business Development Manager, I worked closely with Mikrotik to source and distribute networking equipment across the MENA region. My responsibilities included managing procurement strategies, ensuring trade compliance across multiple jurisdictions, and expanding Mikrotik’s reach into new markets through targeted distribution partnerships.
Impact
Increased annual revenue from Mikrotik product lines by 20%, strengthening overall profitability.
Achieved consistent year-on-year growth through strategic account management and targeted partnerships.
Positioned Mikrotik as a competitive alternative to major brands in price-sensitive markets, driving new customer acquisition.
Enhanced brand visibility by promoting bundled networking solutions for large-scale projects and ISPs.
Key Achievements
Negotiated long-term procurement deals with global distributors, resulting in 15% cost savings and improved margins.
Expanded distribution network across the MENA region, increasing regional market coverage by 30%.
Introduced tiered pricing and volume-based strategies, leading to a 20% boost in bulk sales.
Developed customized solutions for ISPs and SMEs, creating new revenue streams in emerging markets.