As Product Manager, I led the end-to-end launch of the A4Q AI-Essentials certificate, a global qualification introducing professionals to Artificial Intelligence.

I defined the product vision, aligned with international stakeholders, and managed the lifecycle from concept to market rollout. The certificate is vendor-neutral and covers core AI topics, including machine learning, neural networks, natural language processing, and ethics, helping professionals across industries build a solid foundation to make informed, responsible decisions about AI adoption.

Target Audience:

  • IT and Quality Professionals

  • Testers and Automation Engineers

  • Business Analysts and Project Managers

  • Developers and Data Professionals

  • Anyone Exploring AI for Career Growth

As the Product Manager for the ISTQB® CT-GenAI certification, I led the vision, development, and launch of this cutting-edge qualification, designed to equip software testing professionals with the skills to effectively integrate Generative AI (GenAI) into their workflows.

In this role, I oversaw the full product lifecycle—from market research and syllabus design to stakeholder alignment and global rollout. Key focus areas include:

  • AI-Powered Test Design: Enabling testers to leverage Generative AI and Large Language Models (LLMs) to generate test cases, acceptance criteria, and synthetic data.

  • Prompt Engineering & Optimization: Developing guidance on designing effective AI prompts to improve testing accuracy and efficiency.

  • Risk Management for AI Testing: Incorporating strategies to handle AI-specific risks, including bias, hallucinations, and data privacy concerns.

  • Integration & Tools: Guiding the adoption of LLM-powered tools like Retrieval-Augmented Generation (RAG) and AI agents within enterprise test environments.

  • Strategic Impact: Ensuring the certification addresses the growing demand for AI competency in software testing and aligns with industry best practices.

By managing cross-functional teams of subject matter experts, instructional designers, and technical reviewers, I ensured that CT-GenAI delivers a practical, globally recognized certification that empowers testers, test managers, and developers to adopt AI-driven testing strategies confidently.

Learn more here: CT-GenAI Certification

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